A great beginning for a plan of action is to have a good set of Key words that people use. These days you can see a #keyword on Facebook or Twitter when you do a search for a hashtag. These #Key words can be useful in targeting a certain market. For instance if you were selling cups, some of your key words might be Mug, Coffee Cup, Glassware and so on. The problem is to identify what people are talking about and using on the internet when speaking, but there are solutions; Many. Google Keyword Planner and Google Trends can help a lot with determining an effective keyword strategy. Using the word Cup one could visit Google Trends to see what words are being used and what states are using them, Then move over to Google Key word Planner to see the searches and website competition on the keyword.
When viewing the Keyword Planner with your Key words, you will want to look for words with high user search volume and low web site competition. for instance you might see.
Best Cups
300K monthly user searches
5M web site competition
This is something to avoid. High search, but high competition.
Something better to see would be along the lines of
Custom Logo Cups
10K monthly user searches
1K web site competition
This is a better keyword search/sites ratio, although small the outcome of a site visit is more viable.
Hope this helps with determining your strategy and understanding the tools available to you.
As always HotRockHosting.com can Assist or Manage for you.
Google Trends: https://trends.google.com/trends/
Google Keyword Planner: https://ads.google.com/aw/keywordplanner/home
To quickly find the total web site competition on any particular keyword, just google using quotes: “Cups”
It will tell you the exact amount of times that word is being used on the internet… “cups” About 406,000,000 results
