Once you have a basic Facebook Company Page running a with a standard Facebook Page Like campaign to get likes, you may want to start target marketing.

Try to be more selective on who likes your facebook page, as these people will eventually be your best opportunity.

So think to yourself, Google too.
Who buys my product/service?
Men, Women Both?
Young Old?
Low Mid High income?

*Interest? (what interest would attract them to the page)
for instance if your company page is about flowers, you may want to add the target market interested in Flowers, Gardens, plants, home decor, holidays gifts… and so on.

just some items to consider when running a Facebook Targeted Like Campaign.

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standard social advertisement:
*90% time is info, 10% time is sales/promotion
(9 times you post info on FB page. 1 Time you post a Sale or Promo or Marketing Add)